In this video we will look at the current and new range of products on offer from Ison Distribution’s in house brand Genetic Bikes.

Brand overview of All-City Cycles range featuring the Space Horse, Gorilla Monsoon, Super Professional and Cosmic Stallion Titanium!

Mucky Nutz brand overview featuring highlight products from the range.

Volume and Demolition BMX brand highlights featuring the Voyager range from Volume and an overview of the Demoltion parts range.

The fizik R4 Overcurve shoe range is the ideal all-round road cycling shoe, now even better with the addition of wide-fit shoes to the range. The Overcurve system conforms to the foots natural anatomy to provide excellent support with a mid-stiffness sole for great power transfer and all-day comfort in a range of eye-catching colours and styles.

crankbrothers spent 4 years developing their shoe range to create the most complete MTB shoe on the market today. Available in the Stamp, Mallet and Mallet E style for flat pedal and clipped-in pedal riders. Each shoe is available in 3 different closures, Lace, Speedlace and Boa®, as well as a range of colours.

Made to commute. The ETC resolve cycling trouser is designed to be comfortable whilst cycling and appropriate to wear in the office. Made from durable water repellency material and with 4 zip pockets these are perfect for any ride.

With a heritage of over 125 years in the UK’s Capital City of Cycling we have developed The Light Blue Urban range. There are two models, the Parkside and the Chesterton. Available in either Step Through or Classic Diamond frame, with 5 speed Internal Hub Gear or 7 speed Derailleur Gearing.

Gusset Components Brand Manager Kenny Wilson presents the 2021 Gusset Components range.

Behind the scenes looking into the making of Hope Carbon Handlebars in the Barnoldswick, UK factory. Filmed by Laurence Crossman-Ems

Introducing the URGE Lunar helmet.

An overview of our popular Bike packing bags, Frostbright bottles, rust resistant chains and comfort saddles.

Pocket-sized Terrier Roller combo lock with retractable cable is super convenient for securing bicycles, helmets or anytime light security is needed. Our brand manager explains the the benefits and how to use the lock.

Introducing RideWrap frame protection

Introducing the Colnago C64

A closer look at FSA & Vision's Cable Routing Systems