In this video we will look at the current and new range of products on offer from Ison Distribution’s in house brand Genetic Bikes.

The HB.130 FR - A true Factory Racing replica. It's long been a goal to move into painted frames and over the last year the company has invested in staff and facilities to make that dream a reality. Each frame obsessed over by in-house paint tech Bailey. His attention to detail is amazing, each frame comes out the booth looking stunning.

Take a look over the HT-Components range highlights for 2021. Covering all disciplines, including flat and clipless pedals, the HT range has a pedal for everyone.

An overview of our 2021 Tubeless product range, designed to keep you rolling regardless of the terrain.

The R1 is aimed at the cyclist craving simplicity, reliability and the capability a 1x drivetrain can offer: in short a bike they can just get on and ride and have fun.<br><br>The R1 would make a great everyday road bike with an easy-to-use and easy-to-maintain drivetrain for their commute, their spins into the countryside and their trip

The ABUS Granit 460 and Granit Plus 470 set the new standard in bicycle security. Rated as Sold Secure Silver and Sold Secure Gold respectively, they offer bicycle protection in high-risk areas in an easy-to-use, robust package. Available in multiple lengths and both with, and without an additional cable lock.

A new carbon-reinforced saddle dedicated to the gravel cycling enthusiasts.

Take the hassle and strain out of working on eBikes with the Topeak Prepstand eUP. The Pneumatic stand supports bikes up to 30kg safely and securely allowing you to easily work on them at better heights at home or in the workshop. Furthermore, the FlashStand is perfect for the trailhead or car park to stand your bike up for basic maintenance.

The new Pirelli Scorpion Mountain Bike Tyres are available in a range of tyre treads and sidewall casings for all modern mountain bikes. The Trail and Enduro tyres are available in 27.5 and 29, as with their innovative SmartGRIP single compound offering consistent chemical grip through the entire lifespan of the tyre in all conditions.

The Brooks England Scape range offers riders an adaptable luggage solution that is at home on multi-day bike packing trips as much as it is the daily commute. The welded waterproof construction, YKK Zips and Hypalon loops are built to last in all conditions and allow daisy-chaining of additional accessories or Brooks Scape bags to be easily mounted.

Introducing the Colnago C64

Mucky Nutz brand overview featuring highlight products from the range.

Brand overview of Surly Bikes 2021 range featuring the Ogre, Karate Monkey, Straggler and Midnight Special bikes.

Established in 1895 in the UK’s capital city of cycling, Cambridge, The Light Blue are a British bicycle brand specialising in steel road, touring, commuting and gravel bikes. We offer both modern and retro styled models.

The Tubi range from Topeak offers tool and pump solutions for modern tubeless tyres, their innovative design ensuring a compact and lightweight package. These tools are designed to be easily carried, either in the pocket, backpack or on the bike, and allow the quick repair of punctures and cuts too large to be fixed with sealant alone.

crankbrothers spent 4 years developing their shoe range to create the most complete MTB shoe on the market today. Available in the Stamp, Mallet and Mallet E style for flat pedal and clipped-in pedal riders. Each shoe is available in 3 different closures, Lace, Speedlace and Boa&reg;, as well as a range of colours.