An overview of our 2021 BMX Race product range, including some new releases, updates and old favourites!

In this video we will look at the current and new range of products on offer from Ison Distribution’s in house brand Genetic Bikes.

The R1 is aimed at the cyclist craving simplicity, reliability and the capability a 1x drivetrain can offer: in short a bike they can just get on and ride and have fun.<br><br>The R1 would make a great everyday road bike with an easy-to-use and easy-to-maintain drivetrain for their commute, their spins into the countryside and their trip

A new carbon-reinforced saddle dedicated to the gravel cycling enthusiasts.

An overview of our 2021 Tubeless product range, designed to keep you rolling regardless of the terrain.

Made to commute. The ETC resolve cycling trouser is designed to be comfortable whilst cycling and appropriate to wear in the office. Made from durable water repellency material and with 4 zip pockets these are perfect for any ride.

The FFWD RYOT range is a premium tubeless carbon wheelset but around DT Swiss 350, or the all-new 240 EXP hub and is available in 33, 44 or 55mm depths to suit a variety of riding styles. The LAW (Laminar Airflow Wing) design is optimised to provide significant aerodynamic advantages even using the latest 28mm tyres.

A quick insight into how RX Cranks are manufactured. Hope's latest step into the Gravel and Road world. A two-piece hollow design allows for the removal of any unwanted material increasing stiffness and reducing weight. Designed, manufactured and tested in Barnoldswick, for confident use on or off road. Filmed by Laurence Crossman-Emms

Behind the scenes looking into the making of Hope Carbon Handlebars in the Barnoldswick, UK factory. Filmed by Laurence Crossman-Ems

An overview of our 2021 Mountain Bike product range, including some new releases, updates and old favourites!

Introducing the Colnago C64

How to install the Granite Design Stash RCX multi-tool

With its new eSTOP brakes, MAGURA presents two disc brakes that are specially adapted to e-bike requirements. In combination, the new SPORT pads and the MDR-C or MDR-P rotors offer increased braking power and stability for e-bikes.

CeramicSpeed range overview

Tim and Grant from Schwalbe UK present new products and updates for 2021 ranges.

Australian sports glasses brand BZ Optics have three new models for 2021. <br><br>Now available are the TOUR model, which come either powered (Bi-Focal) or non-powered with HD lenses (Copper) and Revo (mirror) lenses. Coming in April/May are two further non-powered models the RST and CRIT.