Overview of Squire including history of the brand, Inigma Bluetooth Lock and Snaplock 210 Combination Locks

In this video we will look at the current and new range of products on offer from Ison Distribution’s in house brand Genetic Bikes.

The Ergon SR All-Road saddle uses BASF closed foam paried with a single-shell construction to create the lightweight, all-terrain saddle for any all-road or gravel bike, or for those looking for extra comfort on their road bike. The unique construction still gives a positive road saddle feel, but gives extra compliance on rougher terrain.

An overview of our popular Bike packing bags, Frostbright bottles, rust resistant chains and comfort saddles.

A closer look at FSA & Vision's Cable Routing Systems

The ProGuard from Rapid Racer Products is now available in a new mini size to complement the existing ProGuard and ProGuard Bolt On range. The latest ProGuards are also compatible with RRP’s Velcro straps and rubber pads for super quick installation and removal without damaging fork lowers.

Introducing the Colnago C64

The new Pivot Trail 429 is a potent, lightweight trail weapon with the handling and suspension chops to go hard in big terrain, and also the flat-out speed and acceleration to deliver podium level performances at marathon and 24-hour races.

Brand overview of the Miss Grape Bikepacking range for 2021, including bags from the Road, Adventure and Commuter ranges.

The fizik R4 Overcurve shoe range is the ideal all-round road cycling shoe, now even better with the addition of wide-fit shoes to the range. The Overcurve system conforms to the foots natural anatomy to provide excellent support with a mid-stiffness sole for great power transfer and all-day comfort in a range of eye-catching colours and styles.

The FFWD RYOT range is a premium tubeless carbon wheelset but around DT Swiss 350, or the all-new 240 EXP hub and is available in 33, 44 or 55mm depths to suit a variety of riding styles. The LAW (Laminar Airflow Wing) design is optimised to provide significant aerodynamic advantages even using the latest 28mm tyres.

Introducing the Hutchinson Touareg gravel tyres

Highlights of the Spyd 2.0 - an amazing value carbon rail saddle from Repente.

Transition Product Manager gives us a closer look the Transition Spur

Introducing the Hutchinson Griffus MTB tyres

The Fortus range offers wider rims with increased stiffness and strength. As with all previous Hope Hoops, the Fortus rims will be built on the hugely popular and reliable Pro 4 hub to produce one of the best value mountain bike wheels on the market.