Identiti Bikes brand overview and update for 2021 featuring the Mettle, Aka and Dr Jekyll bikes and a look at the Identiti fork range.

In this video we will look at the current and new range of products on offer from Ison Distribution’s in house brand Genetic Bikes.

The FFWD RYOT range is a premium tubeless carbon wheelset but around DT Swiss 350, or the all-new 240 EXP hub and is available in 33, 44 or 55mm depths to suit a variety of riding styles. The LAW (Laminar Airflow Wing) design is optimised to provide significant aerodynamic advantages even using the latest 28mm tyres.

Built from the finest materials, incorporating a new Shimano EP8 motor, and boasting a massive 726 watt/hour battery, the Shuttle redefines trail riding.

CeramicSpeed range overview

Introducing the Hutchinson Touareg gravel tyres

An overview of our 2021 Road product range, including some new releases, updates and old favourites!

Ison MD offers a company introduction and an overview of our Corebike online videos.

crankbrothers spent 4 years developing their shoe range to create the most complete MTB shoe on the market today. Available in the Stamp, Mallet and Mallet E style for flat pedal and clipped-in pedal riders. Each shoe is available in 3 different closures, Lace, Speedlace and Boa®, as well as a range of colours.

Never before seen footage of our committed team making history by creating one of the fastest bikes ever made. The HB.T.

Cane Creek's strong heritage of double barrel damper shocks has led to the creation of the all new Kitsuma shocks. Available in air and coil, the Kitsuma shock allows the user to make easy, on the fly adjustments to high and low speed compression and rebound, without the need for special tooling or counting clicks.

Whether you're nipping to the shops or setting off on your early morning commute, the Snug Cycling Hoodie is perfect for keeping you warm whilst looking casual.

A new carbon-reinforced saddle dedicated to the gravel cycling enthusiasts.

Moore Large's Joe Poyzer, the brand manager for Tannus Tubeless Armour, Runs you through all of the most frequently asked questions and tells you all you need to know about the products

Transition Product Manager gives us a closer look the Transition Spur

Gusset Components Brand Manager Kenny Wilson presents the 2021 Gusset Grips range.