Identiti Bikes brand overview and update for 2021 featuring the Mettle, Aka and Dr Jekyll bikes and a look at the Identiti fork range.

Ison MD offers a company introduction and an overview of our Corebike online videos.

The ABUS Granit 460 and Granit Plus 470 set the new standard in bicycle security. Rated as Sold Secure Silver and Sold Secure Gold respectively, they offer bicycle protection in high-risk areas in an easy-to-use, robust package. Available in multiple lengths and both with, and without an additional cable lock.

Enormously Useful. Surprisingly Smaller.<br>The HSD is mighty but mini: It's easy to handle, easy to share, extremely comfortable to ride, carries a whole lot of cargo - and all of this in a compact design that's shorter than a standard bicycle.

An overview of our popular Bike packing bags, Frostbright bottles, rust resistant chains and comfort saddles.

Gusset Components Brand Manager Kenny Wilson presents the 2021 Gusset Grips range.

Holger Knorr from Fidlock presents the award winning Fidlock bike range for 2021

The FFWD RYOT range is a premium tubeless carbon wheelset but around DT Swiss 350, or the all-new 240 EXP hub and is available in 33, 44 or 55mm depths to suit a variety of riding styles. The LAW (Laminar Airflow Wing) design is optimised to provide significant aerodynamic advantages even using the latest 28mm tyres.

Introducing the Hutchinson Touareg gravel tyres

The Fortus range offers wider rims with increased stiffness and strength. As with all previous Hope Hoops, the Fortus rims will be built on the hugely popular and reliable Pro 4 hub to produce one of the best value mountain bike wheels on the market.

With a heritage of over 125 years in the UK’s Capital City of Cycling we have developed The Light Blue Urban range. There are two models, the Parkside and the Chesterton. Available in either Step Through or Classic Diamond frame, with 5 speed Internal Hub Gear or 7 speed Derailleur Gearing.

Cane Creek's strong heritage of double barrel damper shocks has led to the creation of the all new Kitsuma shocks. Available in air and coil, the Kitsuma shock allows the user to make easy, on the fly adjustments to high and low speed compression and rebound, without the need for special tooling or counting clicks.

CeramicSpeed range overview

Highlights of the Spyd 2.0 - an amazing value carbon rail saddle from Repente.

Mucky Nutz brand overview featuring highlight products from the range.

In this video we will look at the current and new range of products on offer from Ison Distribution’s in house brand Genetic Bikes.