In this video we will look at the current and new range of products on offer from Ison Distribution’s in house brand Genetic Bikes.

Sureshift is the solution to gear changing problems for kids!
Often kids bikes have adult shifters on. These shifters aren't designed for little hands, making it difficult and off-putting for little riders. Sureshift solves this problem by making it easier to change

Never before seen footage of our committed team making history by creating one of the fastest bikes ever made. The HB.T.

An insight into how our Hope Pro 4 Hubs are manufactured. The Pro 4 is Hope's Incredibly versatile and easily serviceable hub with a proven reputation for bullet proof quality time and time again<br><br>And all proudly designed, manufactured and tested in Barnoldswick.

A quick insight into how RX Cranks are manufactured. Hope's latest step into the Gravel and Road world. A two-piece hollow design allows for the removal of any unwanted material increasing stiffness and reducing weight. Designed, manufactured and tested in Barnoldswick, for confident use on or off road. Filmed by Laurence Crossman-Emms

Introducing the Granite Design Stash RCX multi-tool

The R1 is aimed at the cyclist craving simplicity, reliability and the capability a 1x drivetrain can offer: in short a bike they can just get on and ride and have fun.<br><br>The R1 would make a great everyday road bike with an easy-to-use and easy-to-maintain drivetrain for their commute, their spins into the countryside and their trip

Introducing the FSA AGX (Adventure | Gravel | Cyclocross) Range

The ProGuard from Rapid Racer Products is now available in a new mini size to complement the existing ProGuard and ProGuard Bolt On range. The latest ProGuards are also compatible with RRP’s Velcro straps and rubber pads for super quick installation and removal without damaging fork lowers.

Tim and Grant from Schwalbe UK present new products and updates for 2021 ranges.

Introducing the URGE AllAir helmet.

The FFWD RYOT range is a premium tubeless carbon wheelset but around DT Swiss 350, or the all-new 240 EXP hub and is available in 33, 44 or 55mm depths to suit a variety of riding styles. The LAW (Laminar Airflow Wing) design is optimised to provide significant aerodynamic advantages even using the latest 28mm tyres.

Take a look over the HT-Components range highlights for 2021. Covering all disciplines, including flat and clipless pedals, the HT range has a pedal for everyone.

CAPGO offer workshops and customers a high-quality cable system solution for their bike. CAPGO have developed a process to internally coat the entire length of cable housings in their PTFE grease, and when combined with their polished Slick and Speed Slick wires, offer incredible reliability and durability for all systems.

The ABUS Granit 460 and Granit Plus 470 set the new standard in bicycle security. Rated as Sold Secure Silver and Sold Secure Gold respectively, they offer bicycle protection in high-risk areas in an easy-to-use, robust package. Available in multiple lengths and both with, and without an additional cable lock.

The new Pivot Trail 429 is a potent, lightweight trail weapon with the handling and suspension chops to go hard in big terrain, and also the flat-out speed and acceleration to deliver podium level performances at marathon and 24-hour races.