In this video we will look at the current and new range of products on offer from Ison Distribution’s in house brand Genetic Bikes.

With a maximum gross vehicle weight of 200 kg (440 lb), the GSD is a real car replacement. It carries two kids or an adult passenger, plus a whole lot of cargo - but it's the same length as a regular bike.

Gusset Components Brand Manager Kenny Wilson presents the 2021 Gusset Grips range.

An overview of our 2021 Mountain Bike product range, including some new releases, updates and old favourites!

The Fortus range offers wider rims with increased stiffness and strength. As with all previous Hope Hoops, the Fortus rims will be built on the hugely popular and reliable Pro 4 hub to produce one of the best value mountain bike wheels on the market.

Instead of needing different pumps for tubeless road and mountain bikes, the Topeak Joe Blow Tubi 2Stage allows for easy tubeless inflation at the flick of a switch. The innovative Tubi-head can easily remove the valve core without losing pressure, and the 2Stage selector allows easy switching between high volume, and high pressure.

With a heritage of over 125 years in the UK’s Capital City of Cycling we have developed The Light Blue Urban range. There are two models, the Parkside and the Chesterton. Available in either Step Through or Classic Diamond frame, with 5 speed Internal Hub Gear or 7 speed Derailleur Gearing.

With its new eSTOP brakes, MAGURA presents two disc brakes that are specially adapted to e-bike requirements. In combination, the new SPORT pads and the MDR-C or MDR-P rotors offer increased braking power and stability for e-bikes.

Brand overview of the Miss Grape Bikepacking range for 2021, including bags from the Road, Adventure and Commuter ranges.

The Towbuddy allows you and your child to explore together, safely attaching them to your bike. Once you arrive at your destination you can securely attach the Towbuddy to your bike without tools using the included stow attachment bracket.
Ride Together, Smile Together, Explore Together

Rippin` trails like there is no tomorrow. The new TR12 drivetrain system brings World Cup downhill shifting technologies to the trails. TRP is expanding its product line with a new 12 speed shifter and derailleur

The Ergon SR All-Road saddle uses BASF closed foam paried with a single-shell construction to create the lightweight, all-terrain saddle for any all-road or gravel bike, or for those looking for extra comfort on their road bike. The unique construction still gives a positive road saddle feel, but gives extra compliance on rougher terrain.

A quick insight into how RX Cranks are manufactured. Hope's latest step into the Gravel and Road world. A two-piece hollow design allows for the removal of any unwanted material increasing stiffness and reducing weight. Designed, manufactured and tested in Barnoldswick, for confident use on or off road. Filmed by Laurence Crossman-Emms

Ison MD offers a company introduction and an overview of our Corebike online videos.

The ProGuard from Rapid Racer Products is now available in a new mini size to complement the existing ProGuard and ProGuard Bolt On range. The latest ProGuards are also compatible with RRP’s Velcro straps and rubber pads for super quick installation and removal without damaging fork lowers.

Made to commute. The ETC resolve cycling trouser is designed to be comfortable whilst cycling and appropriate to wear in the office. Made from durable water repellency material and with 4 zip pockets these are perfect for any ride.